Wellness | Brand Strategy

Project for Enverine SPA

Nominated as a brand strategy finalist for Futurebrand contest. To redefine luxury and develop a compelling brand strategy with a newly developed brand, Enverine SPA. I research on luxury brands all they have 3 things in common: they have quality products, well integrated system and take care of user experience.
In the brand strategy, I create the brand direction, personality and value. On top of that, I created the brand logo and mood board that can relate to the brand.

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