Silver Sparrow

HR & Training Consulting | Corporate Identity

Project for Silver Sparrow

Silver Sparrow provides highly personalised and customised human resource development (HRD) solutions. When the client approaches me, she expressed that she want full range of corporate identity. I asked her what is her story of Silver Sparrow, she shared that she has reached 50 and she had many years of HR & Training Consulting, having a character of sparrow, small yet resourceful makes her company name chosen aptly.

Having the company story in mind, I designed and proposed the logo, business card, letterhead and even for her powerpoint training slides. Using black background with silver printing on the logo, makes her logo stand out more. On top of that, I made her business card 10 % smaller than usual standard card, to highlight small in a subtle way.

What our client says

Worked with Rachel 2 times over 3 years and she is consistently capable!

She is a fantastic listener. She truly believes everyone has a story behind the need for a creative outcome. She listened intently and keeps the integrity of the story or requirements to shape the creative process.  Rachel gives you space to express your ideas and intent. She does not impose her ideas or what is the latest in the market.  She is highly respectful of your perspectives and ideas.

I made a few amendments last minute because I was fickle but she walked with me throughout the whole process in a composed and calm manner.  She is detailed oriented and captures all the nuances you want and creates the effect you desire in the final product. Loved the creative journey and final outcome.

Rachel is Consistent, Capable and Creative.  She is a Star.

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