What is UI & UX Design?

What is UI & UX Design?

Educate What is UI & UX Design? By Rachel Won / 5 Aug 2019 / Tags: Design Insights UI design and UX design are two of the most often confused and conflated terms in web and app design. And understandably so. They’re usually placed together in a single term, UI/UX...
Usability of a Product

Usability of a Product

Educate Usability of a Product By Rachel Won / 22 Jul 2019 / Tags: Design Insights Recently, I need to send out a mail to one of my clients. I went to Diaso to buy a $2 pack of envelopes. When I was about to mail out my documents, I realise that the Diaso envelope is...
6 Questions for Design Thinkers

6 Questions for Design Thinkers

Educate Six questions for Design Thinkers By Rachel Won / 22 Jul 2019 / Tags: Design Insights Natasha Jen: Six questions for design thinkers. After watching the video, I felt Natasha Jen is less intimating, not so aggressive compared to her first video. As she has...
Design Thinking Critics

Design Thinking Critics

Educate Design Thinking Critics By Rachel Won / 8 Jul 2019 / Tags: Design Insights About Natasha Jen Natasha Jen is an award-winning designer and educator. Born in Taipei, Taiwan, she was invited to join Pentagram’s New York office as partner in 2012. In 2014 she was...
When do we need a Rebranding?

When do we need a Rebranding?

Educate Why need a Rebranding? By Rachel Won / 24 Jun 2019 / Tags: Design Insights Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand....