By Rachel Won / 24 Jun 2019 / Tags: Design Insights

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

As you can see Pepsi has evolved its logo over the years. From a complex logo to simplify version. The latest one is a much cleaner look to be associated with contemporary.

When do you need to rebranding your company logo?
1. Change in company focus and values.
Updating your logo lets you effectively communicate the new ideas and focus of your company.

2. Being recognised as contemporary.
When people see a corporate logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. It important to keep the logo fresh and updated.

3. The design is too complex.
By modernising the design of your logo, you are giving the impression that your business is well aware of current trends. You will seen as a business that aims to attend to the needs of both loyal and new customers.

4. Visual appeal for the audience that keeps evolving.
Your target audience may change over the years. By changing your logo, you can be seen as someone who is constantly reinventing yourself, you will stand out from your competitors!

5. Adapt to modern social media.
This is one of the reasons why I rebrand my company logo. Having signature and alternative logo help to maintain the image of the company and still looking good in different space considerations.

6. Standing out.
To be different from your competitors so that people can remember you and your services better. Who wants to be associated with an ‘old world’ brand? It is, therefore, advisable to update your logo as you grow.

Redesigning your logo isn’t an easy decision however if the design doesn’t align with your current values it could be detrimental to your business’ success.

Feel free to get in touch with me if you would like to have a chat about whether or not a redesign is the right move for your business.

Keen to know how we redesign your brand?
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