By Rachel Won / 13 April 2020 / Tags: Entrepreneur Journey

Value Proposition introduces you to prospective buyers and helps you make a strong first impression. That’s why it is so important to have a powerful one.

What exactly is a Value Proposition?
A truly great value proposition introduces you to prospective buyers and helps you make a strong first impression.

Your value proposition should describe;
•   How your product or service solves/improves problems,
•   What benefits customers can expect, and
•   Why customers should buy from you over your competitors

Here are some examples of great Value Proposition.

1. Muji
Good Quality, Good Pricing, Good Living.

Their philosophy ‘no brand quality goods’ is seen in the simplicity and functionality of their products. Rather than being on trend, they want their products to stand the test of time. Even their value proposition is simple and clear.

2. PayPal
Pay & Get Paid Securely‎

That is the value proposition of PayPal that is still so very strong. How many accept or transact in PayPal or have a PayPal account themselves, versus other payment alternatives out there. The chances is higher that you want to transact with have a PayPal account than other online payment account.

3. Vimeo
Make life worth watching

If you’re familiar with it, you know Vimeo positions itself as a higher-quality, more sophisticated YouTube, and their value proposition makes this very clear. When you choose its platform over YouTube, you’re making a commitment to posting something “worth watching,” not just another random video

4. Mailchimp
All-In-One integrated marketing platform for small businesses

All‑in‑one Marketing Platform, that’s all that MailChimp needs to tell you what its brand is all about. It’s simple, direct, and bold. Use its service and small business owners will be able to reach their business goals faster — no ifs or buts.

5. Apple Mac Book
Work hard, Travel light

Apple has great value propositions for every product, but one that is particularly impressive is its statement for the MacBook. In this witty example, Apple emphasizes how lightweight its product is (its biggest differentiator), while also speaking to how advanced its technology is. That Apple is always “work hard, travel light.” (even in marketing.)

Nailing your own value prop
Hopefully these value proposition examples have given you some ideas of how you can improve or clarify your business’ value proposition. You don’t need an immense marketing to put what makes your business the best front-and-center in your messaging – just a little focus and a moment or two to consider your site from the perspective of your users.

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