by Rachel Won | 1717/0202/20202020 | Branding, Design Insights
Educate Design a Meaningful Beautiful Logo By Rachel Won / 17 Feb 2020 / Tags: Design Insights Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally,...
by Rachel Won | 2323/1212/19191919 | Design Insights
Educate Monetary Vs Non-Monetary for UX Research By Rachel Won / 23 Dec 2019 / Tags: Design Insights Before conduct UX Research • Select your target users • Figure out an appropriate incentive Monetary Incentives: Cash, Cheques, Gift Cards Should offer incentives...
by Rachel Won | 2525/1111/19191919 | Design Insights
Educate Customer Journey Map Vs Service Blueprint By Rachel Won / 25 Nov 2019 / Tags: Design Insights The difference of Journey Map and Service Blueprint Journey mapping can help you to document surface customer experiences, service blueprint helps you “evidence” the...
by Rachel Won | 1111/1111/19191919 | Design Insights
Educate Customer Journey Map Vs Service Blueprint By Rachel Won / 11 Nov 2019 / Tags: Design Insights Everything that happens in our lives is a type of journey. It might be a journey that spans a few minutes, a few years or an entire lifetime. It could be going to...
by Rachel Won | 2828/1010/19191919 | Design Insights
Educate Why Personas fail and how to make credible Personas By Rachel Won / 28 Oct 2019 / Tags: Design Insights Personas are frictional characters. Create credible personas help to understand your users’ needs, experiences, behaviors and goals. Generally, you just...
by Rachel Won | 1414/1010/19191919 | Design Insights
Educate When to use which UX Research Methods By Rachel Won / 14 Oct 2019 / Tags: Design Insights There are a few criteria to consider, they help to choose which methods to use • Watch users do their things • Ask users questions Research can be done in • Behavioral...
